OmniRCM

From business case to payback

Card, digital banking and acquiring campaigns are often run on spreadsheets and email, with rewards worked out by hand after the campaign ends. That makes them slow to approve, hard to control and difficult to measure. OmniRCM runs the whole journey in one system and records every decision.

The campaign journey

1. Project the expected uptake, transaction volume and cost for each scenario.
2. Calculate the expected incremental revenue, reward cost and ROI.
3. Send the business case to the head of business for approval.
4. Finance reviews the assumptions and budget, then gives its approval.
5. Design the campaign, including eligibility rules, target segments, reward type and caps. Rewards can be cashback, points, discounts or instalment offers.
6. Notify the target customers by SMS, email, push notification or internet banking.
7. Launch on schedule across cards, internet banking or merchant acquiring.
8. Check qualifying transactions as they happen, then calculate and pay rewards automatically.
9. Follow uptake, spend, budget use and unusual activity on live dashboards.
10. After the campaign, compare actual revenue and ROI with the original projection.

Built-in control

Budgets and reward caps are enforced by the system, every approval is kept in an audit trail, and finance gets one reconciled view of campaign costs.